Spätzlepress Food Truck Business Card

Michael Haberbosch designed these business cards for Spätzlepress, a food truck that cooks traditional meal.

Michael was asked by the client to develop a visual branding for the food truck, including naming the brand, designing the logo and taking pictures of the truck and food etc.

“The so-called ‘Spätzle’ (a kind of pasta/noodles) or ‘Kässpätzle’ (noodles with cheese) are originally from the south of Germany,” Michael said.

“I chose to name the brand ‘Spätzlepress’, which is a traditional kitchen tool for handmade ‘Spätzle’, mostly used in the region of Upper Swabia, where the food truck is located.”

The business card design is minimal yet stands out thanks to its retro-styled custom logotype, which was inspired by the shape of Spätzle.

These business cards were offset-printed on Munken Pure by Online-Druck GmbH & Co. KG.

When asked about the paper material, Michael replied, “It’s a wood-free, yellowish-white, uncoated design paper with 1.13-fold volume.”

“The chosen colour was based on the colour scheme of Spätzle.”

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