Alessandra Giorcelli designed these business cards for Sojade, a French company that offers over 40 different soya-, rice- and hemp-based products.
The Sojade color palette includes green, pink, and earthy tones that reflect the countryside and sunsets. This reinforces the idea of naturalness, balance, and well-being. Besides the eye-catching logo, the use of multiple colour choices for the back design is brilliant! They bring out the logotype and make ‘Sojade‘ even more memorable.
“The logo is formed using the word “Sojade”, which represents the emotional side of the brand (through humanistic typography), and two messages that describe the core business and origin of the company (using rational, sans serif typography),” Alessandra said.
“In addition to the typographic logo, the brand can be reproduced within a particular color and shape. In this representation, it takes the form of a soybean berry. It appears hand-drawn and irregular to transmit the naturalness of the products,” Alessandra added.
Another key element can be found on the logo is the message “bio et vegetal”, which simulates a stamp and denotes a guarantee. All in all, it’s a beautiful design that catches the eye!
Designed by Alessandra Giorcelli