Andreas Friberg Lundgren designed these business cards for Snow Beach, a film production company that produces music videos and commercial work for well-known brands in Los Angeles, USA.
Lundgren+Lindqvist worked with Snow Beach to redesign their visual identity: a new logotype, typographic system, website and stationery set.
The new identity was built around a bold colour scheme with a bright red paired with pitch black and silver chrome, taking cues from Snow Beach’s own work, which is often set in dystopian urban environments.
With a deconstructed typographic system, Lundgren+Lindqvist broke up words into fragments, which were intersected by geographical abbreviations and numbers, creating a coded language.
A marque that shaped like a snowflake and an asterisk, is used as a building block in the deconstructed typographic compositions.
These business cards were printed by Göteborgstryckeriet, in black and silver on red Plike paper, which has a rubber feel to it and is completely resistant to water.
The black text is coated in a high gloss overprint-varnish smelling like burned rubber, alluding to the frequent use of spinning sports-cars in Snow Beach’s videos.
Designed by Andreas Friberg Lundgren at Lundgren+Lindqvist
Printed by Göteborgstryckeriet
For Snow Beach
Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.
