Simply Yoga Business Card

Kristi Popp designed these business cards for Simply Yoga, a yoga studio founded with the core belief that yoga is for everybody. They strive to empower others to embrace who they are, inside and out, and have developed a unique practice that makes yoga approachable and unintimidating.

The client approached Kristi and her team for the rebranding project, including logo and pattern designs, business card design and other branding collaterals.

Speaking of the design process and inspiration behind the logo, Kristi said, “Like many of our clients, Simply Yoga had a soft spot in their heart for their old logo but knew it was time for a refresh. We developed a new identity with an elevated mark, logo suite and full visual guidelines to encourage brand recognition through a cohesive and consistent look – all while maintaining the essence and contour of their existing logo and brand.”

The typography used in the visual branding are Granville, Montserrat and Hertine.

These business cards will be printed using Moo.

“Although these images are mockups, the plan is to print the cards in a matte finish to help elevate the brighter colour palette to look as sophisticated as possible,” Kristi said.

A welcoming business card design that expresses the brand’s thoughtfulness and professionalism in what they do, while preserving its original essence.