Kendra Lebo Design designed these business cards for Dead Low, a surf-inspired menswear shop in Manasquan, NJ, at the Jersey Shore.
Kendra’s client approached her for the branding project and they wanted a modern take on a 70s vintage surf vibe.
The design inspiration was drawn from vintage surf ephemera, vintage tees and film posters.
“For the colour palette, we wanted a sun washed look, so we went for softer shades of blue and orange,” Kendra said.
“We initially were thinking of a more illustrative ‘great wave’ type motif, but after a few iterations, we pared it back into a more modern wave.”
“For the typography, I wanted to reference ’70s surf style without being too derivative.”
“So, I ended up combining Freehouse – designed by the comic book designer and illustrator Rian Hughes – with Mr. Eaves and Alternate Gothic No3 for the supporting typefaces.”
These business cards were printed by MOO using Luxe square business cards, which according to Kendra, gives a higher end look at a lower price point and also allows for multiple back images.
Designed by Kendra Lebo Design
Printed by MOO
For Dead Low
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