Kendra Lebo Design designed these business cards for Dead Low, a surf-inspired menswear shop in Manasquan, NJ, at the Jersey Shore.
Kendra’s client approached her for the branding project and they wanted a modern take on a 70’s vintage surf vibe. The design inspiration was drawn from vintage surf ephemera, vintage tees and film posters.
“For the colour palette, we wanted a sun washed look, so we went for softer shades of blue and orange. We initially were thinking of a more illustrative ‘great wave’ type motif, but after a few iterations, we pared it back into a more modern wave,” Kendra said.
“For the typography, I wanted to reference 70’s surf style without being too derivative, so I ended up combining Freehouse – designed by the comic book designer and illustrator Rian Hughes – with Mr. Eaves and Alternate Gothic No3 for the supporting typefaces.”
These business cards were printed by Moo using Luxe square business cards, which according to Kendra, gives a higher end look at a lower price point and also allows for multiple back images.
Designed by Kendra Lebo Design
Printed by MOO
For Dead Low