Dead Low Men’s Wear Business Card

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Kendra Lebo Design designed these business cards for Dead Low, a surf-inspired menswear shop in Manasquan, NJ, at the Jersey Shore.

Kendra’s client approached her for the branding project and they wanted a modern take on a 70’s vintage surf vibe. The design inspiration was drawn from vintage surf ephemera, vintage tees and film posters.

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“For the colour palette, we wanted a sun washed look, so we went for softer shades of blue and orange. We initially were thinking of a more illustrative ‘great wave’ type motif, but after a few iterations, we pared it back into a more modern wave,” Kendra said.

“For the typography, I wanted to reference 70’s surf style without being too derivative, so I ended up combining Freehouse – designed by the comic book designer and illustrator Rian Hughes – with Mr. Eaves and Alternate Gothic No3 for the supporting typefaces.”

These business cards were printed by Moo using Luxe square business cards, which according to Kendra, gives a higher end look at a lower price point and also allows for multiple back images.

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Designed by Kendra Lebo Design

Printed by MOO

For Dead Low

Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.

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