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Serpentyn business card

Serpentyn Business Card

  • August 22, 2020
  • By: Jennifer Wong

Ryan Romanes, Moritz Moysig and Pollyanna Guthrie designed these business cards for Serpentyn, an Emirati cyber security firm in Abu Dhabi, United Arab Emirates.

Serpentyn’s mission is to empower organizations against the most sophisticated cyber threats and produce cyber intelligence personnel to defend the country’s critical assets, while also running training programmes educating Emirati youth about safe online practices.

Serpentyn typographySerpentyn2
According to one of the designers, Ryan, they worked with Noura Alomaira (the founder) to create a kinetic identity that references the inspiration behind the name ‘Serpentine’ (of or like a serpent or snake coil) and the rock (a dark green mineral that’s often spotted like a snake’s skin).

Serpentyn business card4 Serpentyn logo2Serpentyn notebook
“The design concept was inspired by the snake, which is a symbolism of wisdom and transformation. Just like a snake, the logo and graphic device constantly morphs in shape, flexing to fit its respective space,” he added.

Serpentyn colour palette & patternsSerpentyn business card3Serpentyn business_card1
The typography used in the branding project are Whyte Inktrap and Decima Mono. As for the colour palette, it was inspired from the Serpentine mineral, a snake skin, both of which have similar tones to computer code, as well as having significance in regards to the national flag.

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These business cards were printed by Stitch Press and finished using green and pink foil on colorplan papers (forest and purple stock) with blind emboss.

Serpentyn business cardSerpentyn business card5Serpentyn business card6Serpentyn stationery2Serpentyn stationery1Serpentyn book coverSerpentyn notebook1Serpentyn tshirt designsSerpentyn book1

Designed by Ryan Romanes, Moritz Moysig and Pollyanna Guthrie

Printed by Stitch Press

For Serpentyn

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  • Posted In: Business Card Gallery
  • Tagged In: blind emboss, Colorplan papers, dark green, Decima Mono, green foil, logo, pink foil, Ryan Romanes, snake, Technology/Software/IT, Whyte Inktrap

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