Zoë Boudreau designed these business cards for Self Worth Lounge, a safe place for those who suffer with disorderly eating.
Self Worth Lounge was founded by Chanel Vysohlid, a holistic health practitioner. She looks at the whole individual to make a customized approach for the client’s treatment. This includes holistic healing, integrative coaching, mentorship and more.
“The brand’s logo demonstrates the connection between the self and love by combining a sphere and a heart: the former representing ‘self’ while the latter represents ‘worth’,” explained Zoë.
“The sphere morphs into other shapes depending on the context to showcase the lounge’s many values: fluidity, inclusivity, accountability, persistence and no judgement.”
The brand is meant to be calm and inclusive, taking inspiration from nature. This explains the use of brown, green and blue tones for the brand’s colour palette.
These business cards were printed by MOO on smooth matte paper with no glare.
Designed by Zoë Boudreau
Printed by MOO
For Self Worth Lounge
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