Whitnee King designed these business cards for SammyShreds, an online coaching and personal training business based in Adelaide, South Australia.

“The branding is designed to reflect strength through hard lines and precision. The brand mark and logotype is designed to be versatile and continually grow as the company does,” Whitnee said.

Speaking of the reasons for the colour choice and geometrical shapes for the card design, she explained, “SammyShreds uses black and white for the primary colour palette to create a unique health and lifestyle brand experience, communicating the premium nutrition and fitness services SammyShreds has to offer.”

“The branding is very geometric and rigid to represent strength, both mental and physical. As SammyShreds’ primary objective is to promote sustainable and balanced lifestyles.”

These business cards were printed by Where the Trade Buys Print in Sydney, Australia. According to Whitnee, the cards were printed with Spot UV gloss on matte black.

Designed by Whitnee King at Netley Studio

Printed by Where the Trade Buys Print

For SammyShreds