Dots Creative Studio designed these business cards for Renly, a startup business which offers modern and comfortable baby clothing.
“The brand name, Renly, is a mix between the founder’s daughter’s name ‘Renaya’ and her own name ‘Shelly’; the business was inspired by her little baby girl,” said Natalia Babalici, the graphic designer at Dots Creative Studio.
“Shelly wanted something playful, fun and appealing, but at the same time classy, clear and minimal.”
“So, I strove to make a mix between playful and classy, using a bold and elegant font that uses ligatures to smoothly link letters named Sunflora with a classic and clear sans serif font, Bree.”
“For the entire branding, I’ve implemented elements from nature (such as sun, rainbow) in order to express the sense of care, reliability and sustainability that Shelly wanted her brand to express to the potential clients.”
“For the colour palette, I’ve used warm and soft colours in order to give it a playful and childish note.”
As for the the business cards, Natalia opted for a minimal style with neutral colours, playing with some creative shapes on the front of the card.
These business cards are not printed yet but if they were, Natalia suggested, “The cards will be printed on a thick, textured card stock with a matte finish.”
“That way, they can continue to deliver the essence of Renly which is reliable, caring and playful.”
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Designed by Dots Creative Studio
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