David Byerlee designed these business cards for Red Windows Capital, a finance firm connecting customers with wine barrels and winemaking equipment, based in McLaren Vale, Australia.
David was in charge of the brand’s visual identity and stationery set. Speaking of the logo design, which symbolizes a window or target, he said, “The logo-mark represents the customer’s requirements achieved through the firm’s foresight and target. This is accompanied by a modern serif typeface with a stenciled finish – a nod to wine barrel stenciling,” David said.
The font used in this visual identity is called Butler Stencil and it complements the brand image perfectly.
The red foil effect not only impresses the prospects with its clean and catchy look, but also a nice focus on the company’s brand identity (logo, contact name) and brief intro on their specialty. Believe it or not, it highlights the essentials which can be a game-changer in beating the competitors for that much needed memorable first impression!
These business cards were applied with red foil and digitally printed on duplexed Ball & Doggett Colorplan Real Smoke and White Frost (both 270gsm) by Peacock Print in Adelaide.
Designed by David Byerlee Design
Printer by Peacock Design & Print
For Red Windows Capital