Inesa Miller designed these business cards for Raquel Duarte, an interior architect and designer from Porto, Portugal who also works in Brazil.
“The main objective of this branding was to join the natural influence of bright, clean and modern design in modern architecture context and translate it into a brand identity. The biggest challenge was to balance the corporate/technical vs. personal side of the branding,” Inesa said.
Inesa was able to translate and link both of her client’s personality and technical side of the brand insights by using two elements – a pencil (in the A characters) and a house (in the ambigram).
“The pencil represents the hand sketching part of the process, the creativity, the flow, and the personal touch. As for the house, it stands for the technical side of the architecture and design, the rational and complexity,” she explained.
“As a result of duality of the brand, duotone of woody-peach and deep green tones were also adapted which would connect both of the elements into the context of Nature.”
These business cards have not been printed yet but according to Inesa, the printing company she’ll go for will probably be 360imprimir.
Designed by Inesa Miller (Inesa Melnyk)
For Raquel Duarte
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