Idóneo designed these business cards for Querreke, a Mexican gastrobar in Merida.
The client wanted to build an English-style gastrobar; to provide a warm, dining place where people could enjoy the beer they like from various parts of the world along with good food by the Mexican countryside. The name ‘Querreke’ means ‘carpenter bird’, which is how people call woodpecker in northern Veracruz.
Speaking of the design inspiration, “We developed the logo and a visual communication system based on Mexican textures and typographies of other nations adopted by Mexico, as a product of that representative fusion that occurred in industrial and commercial centers of the 19th century,” said Abdiel Ivan Gonzalez Gongora, the Project Director of the studio.
The card has a unique design that mimics a ticket. The dotted line in the middle cleverly separates the contact numbers from the address for better readability while emphasizing the reservation info on top.
These business cards were silk-screen printed in a matt black ink on raw/rough kraft paper of 300g.
Designed by IDÓNEO