Anastasia Popova-Demidova designed these business cards for Plume et Poème, a brand of handmade pillow covers, throw blankets and woven/cotton rope baskets based in Singapore.
The brand name, Plume et Poème, means ‘Feathers and Poems’ in French. It is a brand of textiles and home décor.
“The idea of the branding project was to convey lightness, dreaminess and a feeling of warmth in a wrapped blanket,” Anastasia said.
The business card is designed to reflect a cozy, enchanting and soothing brand image. As Anastasia puts it, “Like you’re about to go to sleep, or go for a massage on pink clouds.”
The typography used in the design was based on a typeface called Hermitage, in combination with a unique calligraphic inscription.
Soft colours are used to create a harmonious and dreamy vibe that goes hand in hand with the brand image.
“The brand is planning to sell authentic products with bright prints and patterns. So, a colour scheme that’s similar to the blue sky and pink clouds, as in dreams, was born,” Anastasia explained.
Not only that, extra elements such as stars and the moon are added across the identity (on logos and business cards) to further enhance the idea of having a nice dream and opening your mind to imagination.
It’s also worth noting that a QR code is printed on the card for the ease of scanning and adding the company’s details.
These business cards were printed on subtle texture paper by a local printing company in Singapore.
“We chose GMUND Matt paper No.55 for blue while No.71 for pink, 300gsm; foiling on one side of the card – embossed blue foil,” Anastasia suggested.
Designed by Anastasia Popova-Demidova
For Plume et Poème