Romy Bitar designed these business cards for Particle Creations, a beauty company that specializes in the development of hair-care, skin-care and makeup products.
Particle Creations is currently under development and will be operational soon. According to Romy, the company provides a 360° service ranging from custom product formulation to manufacturing, packaging, branding and identity development.
“Their main target audience are women between the ages of 25-40 years old; hence the choice of a clean and minimal font type. I found this font to be elegant, and timeless – it can be memorable with its unique letter shapes, and long-lasting as it has a modern feel to it,” she said.
“I also decided to propose a wordmark rather than a logomark as it exudes luxury and sophistication, which appeals to the personas we created. However, a logo iteration was created to be used as a stamp.”
These business cards are not printed but here’s what Romy suggested if they were, “The front of the card would have the logo embossed on a 350 gsm paper (with a textured feel to it), and the back will be printed on a 170gsm paper.”
Designed by Romy Bitar
For Particle Creations