Yuri Pinto designed these business cards for Oliver, a Brazilian furniture design and manufacturing company.
“The company needed to update their identity to market Brazilian furniture design to an American audience, as the company grew and expanded to the international market, with the opening of a showroom space in Miami,” Yuri said.
“The mark’s symbol reflected on the basic principles of geometry as building blocks, with the perfect circle and square.”
“This symbol is cut and used to give materials dimension and a clear, distinctive element.”
“The contrasts of yellow and restrained grey, Didone and geometric typefaces, reference the plurality that inhabit the Brazilian identity.”
It’s a smart idea to add yellow amidst the use of grey tones as this gives the entire design a nice contrast while expressing confidence and creativity as well.
By arranging the business cards together, it forms a big letter “O,” which is also the first letter of the brand name.
These business cards were offset-printed using Standard CMYK on 600gsm paper by Resolução Gráfica in the São Paulo region, Brazil.
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Designed by Yuri Pinto
Art Direction by Wagner Rosa at Wagalume
Printed by Resolução Gráfica
For Oliver Brazilian Furniture
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