Oigo Áudio Music Studio Business Card

Lucas Saad and Carlos Bauer designed these business cards for Oigo Áudio, a music production studio based in Blumenau, Santa Catarina, Brazil.

In order to transform Oigo Áudi into a relevant, strong and competitive brand, the first steps including getting to know the brand better and identify the main differentiating points.

“Oigo Áudi could provide a great network of different voices and musicians of a variety of styles. Crossing that with the results of multiple researches, such as scenario, audience, trends, stakeholders, competitors and benchmarks, the main drivers for the brand were identified: proximity, flexibility and practicality. After discovering these differentials, it was time to design a brand that reflected it all,” said Lucas Saad, the Creative Director of Saad.

The name, Oigo, actually came from the verb ‘oír’, which means ‘to listen’ in Spanish.

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“It can be understood in two distinctive ways: the listening of music, jingles, sound productions; or listening to people, briefing, being practical (direct) and close. The tagline completes the name, pointing out the brand’s positioning: uncomplicated audio, making clear the way Oigo works. The different musical styles and variety of voices are represented by the chromatic variations’ flexibility. The use of the waveform as a symbol, which represents the technical side of audio productions, can be customized and unfolded in many ways.”

For instance, the main symbol comes from a waveform of the word ‘Oigo’ and each worker at the company has a waveform of their own on their business cards and even email signatures – how unique!

Although Oigo Áudio’s business cards come in variety of colours, the sound wave symbol remains the most recognizable mark – with its white colour line spreading across the card surface – indicating the company’s position as one of the main players in its market.