LovHer Studio designed these business cards for Marília Calácio, a bakery that specializes in pastries, cakes and other types of sweets.
The bakery’s business card design exudes a light, easy and joyful vibe thanks to its bright colours and attractive striped pattern.
“Marília needed a visual identity that reflected her relaxed and cheerful personality and the adventures that led her to the world of confectionery and online courses,” said Livia Hermanny, the graphic designer at LovHer Studio.
“We chose to have a typographic logo to balance out the colourful palette and patterns. We wanted to show how positive her brand is while still keeping it professional.”
A Custom Logo Design
A custom-lettering was designed especially for this lowercase logo, making it exclusive for the client.
“The drawing style was created with an irregular brush, giving a more artisanal, handmade feel to the logo,” Livia explained.
“It also has some curves and continuity in some letters, giving it a nicer look and creating movement.”
Wavy Pattern and Colour Palette
Green tones and purple colours are selected for the brand colours. To add visual appeal, a wavy pattern is used as the background design for the stylish lettering.
“The wavy pattern design on the back of the card represents the layers of a cake; food directly connected with the client’s segment.”
“We wanted a combination of colours for the palette that represented joy and energy.”
The Printing of Business Cards
These business cards have not been printed, but if they were, LovHer Studio would print them using simple printing methods, so that people could focus on the card design itself.
“We suggested that the client only use a paper with a little bit of texture, reassuring the artisanal feel that we wanted as well. The usage of painted edges is also recommended,” Livia added.
More Business Card Ideas You May Find Interesting:
- Bakery business cards
- Dessert business cards
- Business cards with Bold Fonts
- Bold and Colourful business cards
- Edge Painted business cards
- Food/Beverage/Eatery business cards
- Pink business cards
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by LovHer Studio
For Marília Calácio
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