VOLTA Brand Shaping Studio designed these business cards for Lux Sense, a provider of FF&E (furniture, fixtures and equipments) and OS&E (operating supplies and equipments) for the Leisure and Hospitality Industry.
“Lux Sense approached VOLTA to create a clean, premium and highly distinguishable visual identity to mirror their business positioning and appeal to a luxury target market,” said Pedro Vareta, the Creative Partner of VOLTA.
“The idea was to design an all-type lowercase logo with a clean and iconic typography that conveys safety and competence but also sophistication, transparency and quality. As for the brand signature ‘Hotels & Palaces Concept Design’, it appears in uppercase typography by contrast, and creates an S-shaped ‘stamp’ that reflects the brand’s modern and organic essence.”
It’s also worth noting that the contact details on the front are displayed neatly in both horizontal and vertical layouts, with the former written in white while the latter, dark green. A great way of embracing minimalism while making a good first impression!
These business cards were not printed as the client chose to print digitally on a simple paper stock. Even so, Pedro did share with us VOLTA’s printing suggestions, “The techniques we suggested were offset printing and embossing on the curved logo/symbol on an uncoated highly textured paper.”
Overall, it’s a contemporary business card design with a premium feel that showcases ‘luxury is in each detail’ (by Hubert de Givenchy).
Designed by VOLTA – Brand Shaping Studio
For Lux Sense
