LUUX Perfume Business Card

Luux business card

Kissmiklos designed these business cards for LUUX, a Swiss company founded by two women named Valeria and Virginia, which helps to build luxury brands, mainly focusing on perfumes.

“The double U in the logo means ‘Valeria & Virginia’ as U = V in Latin. The word LUX means ‘light’ in Latin, which is why I designed a sun symbol as part of the logo,” Kissmiklos said.

Luux logo

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Luux logo variations
The logo construction can be understood as this: Valeria+Virginia = VV = UU (V = U in Latin), thus the brand name, LUUX.

On the back of the card, a smooth connection is shown between the founders’ names using an ampersand and its curving lines.

VV typography

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Speaking of the colours and typography used in the visual identity, Kissmiklos said, “I wanted to express a shiny and warm feeling, therefore I mixed the elegant, pure pastel pink and the pale butter colours with a strong, vivid orange. The gold always symbolized the real luxury lifestyle.”

“The playful, fashionable but a bit edgy logotype follows nowadays luxury trends, what is not always conservative but rather qualitative and characterful. I chose a really nice and interesting typeface called Brice for the information part of the card.”

Luux logotypeLuux business cards
Although not directly involved in the card-printing process, Kissmiklos did share with us his printing suggestions, “I hope the business cards will be printed on a Fedrigoni, lightly structured paper with either letterpress or embossing and gilding.”

Overall, it’s a clean and sophisticated business card design that pleases the eye!

Luux businesscardLuux envelope_1

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Luux envelopeLuux gift boxLuux paper bagLuux paper bags
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LUUX perfume samplesLUUX Webdesign-1LUUX Webdesign-2

Designed by Kissmiklos

For LUUX

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