Rico John Jambaro designed these business cards for Lively, a local bakery and café.
Lively is a great place to enjoy and chill, especially if you’re in a bad mood. The idea of the brand is to cheer their customers up with quality and tasty products. To put it another way, Lively aims to change a person’s mood, making them not just happy but lively!
“Lively is a self-initiated project to create a brand identity for a bakery. My concept was to utilize the logo as a graphic language element on every touch points in an attempt to create a consistent look and feel,” Rico said.
The illustration of the grain (plant) is a nice addition to the logotype. Apart from that, several illustrative characters were created to express the brand further – friendly, fun and super catchy!
“Because Lively really takes pride in their products and what they believe, I created some characters to represent their beliefs. I illustrated a bread and a doughnut with eyes, mouth, arms and legs to give it a sense of life.”
These business cards are just mock ups for now but if they were to be printed, here’s what Rico suggested, “Painted edges and thick cardstock.”
Designed by Rico John Jambaro