Kościuszki 22 Business Card

K22 business cards

Lemonade Studio designed these business cards for Kościuszki 22, an apartment investment managed by Dasta Invest in Kraków, Poland.

Dasta Invest is a real estate developer with over 20 years of experience in the Krakow market. It specialises in the development of housing estates as well as prestigious investments.

Kościuszki 22 stationery2

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The Brand’s Background

Kościuszki 22 is located by the Vistula river, also known as Wisła in Polish, which is Poland’s longest river.

“The excellent location is what makes Kościuszki 22 an absolutely unique place for those who do not want to compromise. It is one of the best addresses in the city, ultra-connected, and only a few minutes from the city center,” said Olga Kalarus-Zguda, the Creative Director at Lemonade Studio.

“The apartments have been designed to meet the highest quality standards. The extraordinary architecture skillfully blends the old with the new, emphasising the historic origins of the location while using modern solutions at the same time. To meet the high expectations of the future residents, the apartments’ comfortable space has been planned in a way that can accommodate each individual’s needs.”

Kościuszki 22 business card

Logo Design & Typography

According to Olga, the aim of the design was to create a visual identity that emphasised both the modernity and the historical nature of the investment.

An additional assumption was to create materials that would give the impression of luxury, but in a delicate form.

K22 logo contructionK22 logo meaning

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“The logo concept was created by combining the letter ‘K’ with ‘22’ (the building number), which gives the impression of two swans floating on the Vistula river and the key to the city gates (the city of Krakow’s symbol),” she explained.

“The typography used is called Poppins, and it’s a geometric sans serif based on pure geometry, especially circles, that corresponds perfectly with the logo design.”

“Apart from that, an embossed marble pattern was used as a reference to the apartment building’s finishing materials.”

Kościuszki 22 coloursKościuszki 22 colours_texture

These business cards were printed by Kolory, a print and design studio in Kraków, Poland.

“The printed materials were made of uncoated, mass-dyed paper and enhanced with copper hot stamping and letterpress,” Olga said.

K22 business cardKościuszki 22 marble patterns_2

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K22 marble patternKościuszki 22 branding_1K22 marble patternsKościuszki 22 books_logo
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Kościuszki 22 books Kościuszki 22 envelopes Kościuszki 22 marble patterns_1 Kościuszki 22 stationery

Designed by Lemonade Studio

Printed by Kolory

For Kościuszki 22

Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.

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