King Tide Fish & Shell Seafood Restaurant Business Card

Bootjack Creative designed these business cards for King Tide Fish & Shell, a seafood restaurant owned by Kimpton Hotels and Restaurants.

Bootjack Creative managed the branding project from naming to collateral designs. According to James van Kriedt (the Creative Director at Bootjack Creative), Kimpton Hotels was looking to create a cosy, northwestern seafood restaurant inspired by Fishing Lodges.

“To achieve this, we created a faux brand ‘King Tide’ and applied it to a myriad of vintage fishing ephemera – from fishing line tin labels, sardine cans to the business cards – which were inspired by historic fishing licenses, so it was as if each employee had received a license!” James said.