Liquid Diamond designed these business cards for HR Camp, a School of Labor Law for those who participate in the development of workers.
HR Camp is an organisation that provides resources related to labour law, including training and research.
Liquid Diamond was involved in the brand creation, visual identity design and marketing strategy development for HR Camp.
According to the design studio, “The HR CAMP brand is the result of a careful study of the project’s fundamental values in their complexity.”
“An ambitious project that sees in the centrality of the person the cornerstone of its construction.”
Besides having different colour variations, the business cards also used floating letters to convey the brand’s ideas.
“HR Camp is a place to learn methods to reason autonomously and structured about the work topics.”
“We began to describe, with images and words, the pillars of the vision of HR Camp, displaying the map of values from which everything began.”
“For the brand name, HR Camp, we had to convey that it’s a place to grow, to train the students’ skills through a multiplicity of tools and moments out of the ordinary, and to have a concrete impact in the field.”
These business cards were offset printed using 1 Pantone colour on Arjowiggins and Fedrigoni paper stock, presenting a soft and velvety feel.
Other colours used for the business cards including Giallo Energy (yellow) and Andina Grey.
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Designed by Liquid Diamond
For HR Camp
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