Humana Studio designed these business cards for Helium One, the first mover in a new helium province with the potential to significantly increase the world’s helium inventory. What seems to be a simple design actually has a deeper thought and purpose behind it. When asked about the inspiration for the design, Humana Studio explained that the concept of the brand system is based on the weight of helium – it is so light that gravity can’t pull it, it will go up until anything stops it. Therefore, they represent that in the brand system by writing all the text BELOW a line. Clever!

Designed by Humana Studio

For Helium One