Liam Foster designed these business cards for Harrow Menswear, a premium menswear brand based in London.
Liam was in charge of the brand’s visual identity, logo and packaging design. His goal was to create a luxury and bespoke visual identity that crosses between traditional and modern.
“The logo design is based around the letter ‘H’ with an abstract tie shape as the crossbar, resulting in a simple yet elegant logomark that contrasts with the modern typography of ‘Harrow’.”
Liam created a repeating pattern to assist with brand assets such as packaging and stationery design. He explained, “A green and gold colour palette is used to emphasize the luxury feel, with an accent of grey marble an option for various backgrounds and imagery. The overall brand identity has a premium, professional look in an attempt to appeal to the modern man.”
Designed by Liam Foster
For Harrow Menswear