Andrés Domínguez designed these business cards for Folks, a Mexican handcrafted apparel brand located in Mérida, México.

“Folks is a brand that’s dedicated to the design and craft production of clothing and footwear. The graphic identity was designed with the thought of projecting a strong, fresh and relaxed personality,” Andrés said.

The card’s minimalist design was further enhanced by the use of lines. The diagonal lines, when repeated, created an interesting pattern while the horizontal lines on the front formed a calm and static vibe. Neutral colour palette, if matched with cotton paper stock, can be a suitable representation of the clothing industry – simple yet contemporary!

Designed by Andrés Domínguez

For Folks