Karen Mattiazzo designed these business cards for Exotic Yards, a Miami-based gardening and landscaping service for elevated houses and mansions.
The business cards exude an alternative, chic and artsy vibe. One of the features that’s in keeping with the company’s image is the leaf illustrations – super catchy!
A Classy Typography for the Logo
The typeface used for the logotype is a sleek font called Coco Regular. For the body text, Aaargh and Kohinoor Telugu are used.
Karen explained that they went with such a sophisticated typeface because the client mentioned he wanted to promote his services to high-end clients.
“I wanted the logotype to appear chic and classy, with thick and thin bits. Therefore, I applied a thin outline around the logotype to give it an exotic feel.”
“I also touched up some details and stacked it up, also nudging the logotype diagonally.”
“Exotic Yards is a one-man business and since the client is following his hobby, so I thought a diagonal logo would mean ‘Exotic Yards has arrived, nice to meet you’.”
Botanical Illustrations and Dark Green
The plant illustrations around the business card show a dense forest setting.
“The leaves have cuts and are almost geometric, so it’s out of the ordinary and not soft; dark and more masculine.”
“For a good texture feel, the background is grainy and gritty, like soil.”
As for the brand colours, Karen chose a dark background, so the dark green stands out well and looks like a deep forest.
She explained further, “Garden lovers are drawn to plants, trees, and massive leaves, and I’m one of them.”
“Other colours, such as warm white, dark grey, olive green, foliage green, earth brown, and tan, all resemble garden work.”
“The mentioned colours also evoke or represent wood, dirt, solid, rooted, durable, natural, reliable, outdoor, rustic, fertile, healthy, restoration, growth, environment, to name a few.”
These business cards were printed on 200gsm paper stock with a matte coating by Minuteman Press in Miami.
More Business Card Ideas You May Find Interesting:
- Botanical Illustration business cards
- Plant/Gardening business cards
- Green business cards
- Stacked Letter business cards
Check out our Business Card Categories to find more business card designs.
Designed by Karen Mattiazzo
Printed by Minuteman Press
For Exotic Yards