Bravea Design Studio designed these business cards for Essenza, a Pilates and manipulative physiotherapy studio located in São Paulo, Brazil, that works on people’s bodies and minds, offering them more pleasure, comfort and quality of life.
“The strategic direction of the project needed to have movement, fluidity, be minimalist, welcoming and have two colours. Its brand manifesto defends that ‘it is essential to be on the move’,” said Fernando, the graphic designer at Bravea Design Studio.
“The design inspirations came from contemporary dance and Pilates movements. To compose the identity it can be rotated 360º and next to the logo it forms the letter ‘e’. For supporting visual identity, the chosen type was Brandon Grotesque. As for the colour palette, Pantone Violet and Pantone Living Coral were used.”
These business cards were offset-printed on heavy weight 300g paper with matte lamination.
Designed by Bravea Design Studio
For Essenza Pilates
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