Kayron de Paula designed these business cards for Ellun, an energy company focused on maintenance and installation of solar panels based in Brazil.
“Ellun Energy has a unique way of seeing the world around it and its business,” Kayron said of his client.
“Focusing on not just delivering the work, but how it can influence and change the lives of its customers, society and environment.”
An Optimistic Brand Image
“It was necessary to convey the message of a cheerful and optimistic brand without deviating from its status as a corporate brand,” he said.
“Ellun is a brand that’s committed to people, and its characteristics are expressed in the colour palette, typography and graphics.”
It’s also worth noting that by adding a QR code on the business card, the company can provide additional information without making the card look cluttered. A great way to maintain a clean and minimal style.
A Futuristic Typography
The typeface used for the logotype is called Ubuntu. According to Kayron, this font exudes a friendly, technological vibe.
“One happy coincidence is that Ubuntu actually means ‘humanity’ (in Zulu language of South Africa) and also refers to community and connection. Themes that are integral to the brand,” he remarked.
The Gradient: The Sun
Apart from the colour choice being bright and positive, there’s another important element that reflects the company’s core business.
“The main theme for how visual identity behaves is in the power of the link that unites the service that Ellun delivers and what it can bring to its customers,” Kayron explained.
Kayron also used mockups that were carefully selected to reinforce the messages of the brand. For example, the arrangement of business cards is just like the position of solar panels in a field.
The Printing of Business Cards
These business cards are not printed, but if they were, Kayron suggested having them printed on a very thick uncoated paper (350 to 450 gsm).
“The objective is to have a very textured paper for the business cards,” he added.
More Business Card Ideas You May Find Interesting:
- Gradient business cards
- IT/Technology business cards
- Business cards with QR Code
- Modern business cards
- Minimalist business cards
Check out our Business Card Categories to find more business card designs.
Designed by Kayron de Paula
For Ellun Energy