Ellun Solar Energy Business Card

Kayron de Paula designed these business cards for Ellun, an energy company focused on maintenance and installation of solar panels based in Brazil.

“Ellun Energy has a unique way of seeing the world around it and its business,” Kayron said of his client.

“Focusing on not just delivering the work, but how it can influence and change the lives of its customers, society and environment.”

An Optimistic Brand Image

The business card design reflects a positive image with the use of bright colours. Kayron opted for a simple, minimalist design for the business cards.

“It was necessary to convey the message of a cheerful and optimistic brand without deviating from its status as a corporate brand,” he said.

“Ellun is a brand that’s committed to people, and its characteristics are expressed in the colour palette, typography and graphics.”

It’s also worth noting that by adding a QR code on the business card, the company can provide additional information without making the card look cluttered. A great way to maintain a clean and minimal style.

ellun solar energy posters

A Futuristic Typography

The typeface used for the logotype is called Ubuntu. According to Kayron, this font exudes a friendly, technological vibe.

“One happy coincidence is that Ubuntu actually means ‘humanity’ (in Zulu language of South Africa) and also refers to community and connection. Themes that are integral to the brand,” he remarked.

The Gradient: The Sun

Apart from the colour choice being bright and positive, there’s another important element that reflects the company’s core business.

“The main theme for how visual identity behaves is in the power of the link that unites the service that Ellun delivers and what it can bring to its customers,” Kayron explained.