Elha Jewellery Business Card

Elha business cards

Mónica Andino designed these business cards for Elha, a jewellery designer based in Costa Rica.

“Elha is avant-garde and classic at the same time. It extracts organic forms of nature and converts them to new meanings that can lead to avant-garde sculptural pieces without neglecting the classic principles of jewel design,” Mónica said.

Elha business card

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Typography & Colour Palette

The business card design is using neutral colours, an intuitive organic line for texture and minimal type, to reflect the brand jewelry design.

The logotype is a combo of a serif and sans serif font. According to Mónica, “I chose a classic serif due to its elegance and timeless design. Then, I combined it with a classic Egyptian san serif, because I wanted to create a minimal and elegant design, similar to the brand’s product.”

“For the stationery, neutral colours are playing well with each other, reflecting the colour of the skin behind a piece of jewellery. The typographical decisions achieve a geometric balance in contrast to the texture of organic lines.”

Elha organic illustrationElha print design

“I drew lines with flowery themes over the negative space to give it a sense of softness and femininity. Also, it creates a nice background scenario for the main piece of work – the jewellery itself.”

These business cards are not printed but if they were, “The cards would be offset-printed. For the paper, I’d recommend using Butcher Extra White Dur-o-Tone 100lb cardboard paper, from French Paper Company.” Mónica suggested.

Elha business cards

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Elha stationeryElha thank you cardElha branding_cardsElha logo and submark
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Elha submarkElha thank you card2

Designed by Mónica Andino

For Elha

Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.

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