Atry Design Studio designed these business cards for Donna Jú, a candy store located in the city of Patos de Minas, Minas Gerais, Brazil.
This newly established bakery and confectionery has a lovely and welcoming business card design.
“The brand image that our client would like to portray through the business card design was based on the following visual attributes: sweet, subtle, delicate and accessible,” said the graphic designer of Atry Design.
A Friendly Logo & Heart-Shaped Pattern
The typefaces used for the visual identity are Shining Bright for the logotype and Poppins for the body text.
“The primary font was chosen because it’s strong, but at the same time super delicate.”
“We stylized letter by letter, in order to give more originality and personality to the brand, at the same time representing Donna Jú’s approach to her clients.”
The graphic pattern on the back of the business card was formed by heart-shapes, which, according to the designer, works as an accent on the letter “ú” within the logotype itself.
“This represents the love and happy feelings that Donna Jú’s sweets and cakes transmit to her clients.”
Soft Colours & Business Card Printing
Pastel colours were chosen after Atry Design conducted a study regarding the colours used by competitors for differentiation.
“Besides that, the goal of the chosen colours was to represent all the brand attributes well (sweet, subtle, delicate, and accessible).”
These business cards were printed by Printi, a Brazilian printing company.
The cards were printed on 320gsm paper stock with matte lamination and localized varnish.
More Business Card Ideas You May Find Interesting:
- Bakery business cards
- Dessert business cards
- Business cards with Bold Fonts
- Food/Beverage/Eatery business cards
- Heart Shape/Symbol business cards
- Pink business cards
- Spot UV business cards
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by Atry Design Studio
Printed by Printi
For Donna Jú
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