Drogheria Studio designed these business cards for Domus Forma SRL, a construction company based in Milano, Italy.
“The design idea for the dynamic logo was born from the concept of a simple three-dimensional space (like a plain room) that can be viewed from different points by the observer,” explained Elisa Puglielli, the Graphic Designer at Drogheria Studio.
“The shape can be stretched and adapted to different materials for the brand’s visual communication. In this way, the aim was to recreate a simple and neat space which can be edited like the process of customizing a home for the client.”
Regarding the colour palette chosen for the visual identity, “It was inspired by the material used: brick (red), sand (yellow), cement (grey) etc. So, the goal was to base the visual mood on the building and construction world, since Domus Forma s.r.l. is a construction company.”
These business cards were printed on Fedrigoni Materica paper 360g/m2 by Colordl. The colours chosen are Kraft, Verdigris, Acqua and Terra Rossa. Made of cotton and recycled fibers, these papers give a natural, uncoated tactile with velvety surface.
Designed by Drogheria Studio
Printed by Colordl
For Domus Forma SRL