David Byerlee designed these business cards for his personal branding as a graphic designer and art director based in Australia.
This is actually a redesign version of David’s previous business card: it was printed on Colorplan ‘Frost White’ 350gsm, with blind emboss and 1-colour (black) print.
“The previous card was great, but white is extremely unforgiving with scuff marks,” David said.
“The new cards were a conscious shift in order to create a more premium appeal while also adding a sense of clean minimalism.”
Not to mention, the new logo is custom-made and is extremely legible!
“I’m a big believer in avoiding over complication is key,” David said.
“Being a brand/design studio, my business needs to be portrayed in a neutral manner to avoid judgement from a diverse range of new prospects.”
“But the new business card execution still acknowledges design flair.”
“This notion is very valid across all brand touch points (logo, website etc.), but a business card is always instantly judged and scrutinized by clients when you hand it to them.”
“The sleeker, the better. The shift to ultra-thick 600gsm stock is also a great talking point.”
Stitch Press, a Melbourne-based printing company, printed these business cards on heavy 600gsm black cardstock with white foil.
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by David Byerlee Design
Printer by Stitch Press
For David Byerlee personal branding
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