David Byerlee designed these business cards for his personal branding as a graphic designer and art director based in Australia.
This is actually a redesign version of David’s previous business card: it was printed on Colorplan ‘Frost White’ 350gsm, with blind emboss and 1-colour (black) print.
“The previous card was great, but white is extremely unforgiving with scuff marks. The new cards were a conscious shift in order to create a more premium appeal while also adding a sense of clean minimalism,” David said.
The new logo is custom-made and is extremely legible. The new business card design also keeps the minimalist style and monochrome colour palette, but with a twist – it’s mainly black and looks super sleek!
“I’m a big believer in avoiding over complication is key. Being a brand/design studio, my business needs to be portrayed in a neutral manner to avoid judgement from a diverse range of new prospects,” David explained, “but the new business card execution still acknowledges design flair.”
“This notion is very valid across all brand touch points (logo, website etc.), but a business card is always instantly judged and scrutinized by clients when you hand it to them. The sleeker, the better. The shift to ultra-thick 600gsm stock is also a great talking point.”
Stitch Press, a Melbourne-based printing company, printed these business cards on heavy 600gsm black cardstock with white foil.
Feel free to visit our Business Card Categories section to find more business card designs.
Designed by David Byerlee Design
Printer by Stitch Press
For David Byerlee personal branding
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