Bullbo Educational Toys Business Card

Jonatas De Barros designed these business cards for Bullbo, a manufacturer and retailer of educational toys, games, and pedagogical and therapeutic resources.

Bullbo operates both as an e-commerce platform and a physical store located in the northwest of Rio Grande do Sul, Brazil.

Their business cards are mainly blue with a few striking elements that cleverly portray the brand’s concept – clean, minimal and modern!

Logo Design and Wavy Line

“The brand is about human development, especially in children,” Jonatas said.

“Both the elephant icon and the wavy line on the business card hold significant meaning within the brand’s context.”

“The elephant is ranked among the most intelligent animals in the world due to its remarkable memory.”

“Additionally, the elephant icon serves as a perfect representation of various aspects of the brand’s personality, such as strength, stability, patience, balance, longevity, responsibility and confidence.”

“The line depicts precisely the fluctuating nature of the learning process – in some moments this development will be accelerated while in other moments, it will not.”

“It’s common for learning patterns to have ups and downs, and that’s fine.”

Bullbo Educational Toys Business Card_1

Typography and Colour Palette

The logotype was custom-designed for the brand.

It was able to follow the same visual style as the symbol, making it a harmonious pairing that expresses simplicity and clarity.

Jonatas chose bright colours (blue and orange) for Bullbo to convey an organised environment while at the same time providing the contrast needed for a memorable impact and colour combination.

“The colour scheme was mainly inspired by a vivid blue, as it partly conveys the essence of the brand,” he added.