Leticia Ortín designed these business cards for Ara Estudio, her self-branding as a designer based in Barcelona.

Geometry, black and white, contrast, experimentation, visual tendencies, detail photography and composition – these are some of the words describing Ara Estudio, and also the major design directions for Leticia to create her brand.

“While designing my own brand, I was thinking about the kind of designs I do and I what I want to transmit. I really love geometry as a way of expression. Also, I try to make my brand with few colours but with a good typography to go with it,” Leticia said.

Leticia kept her design minimal while applying lines and geometry shapes creatively in her card design. Apart from that, eye-catching colour combinations such as black and white, red and black are a big plus! Everything contributes to the contrast and dynamic feel of the cards.

These sleek, stylish business cards were printed on 120g white paper.

Designed by Leticia Ortín

For Ara Estudio (personal branding)