Ron Gibbons at Simmer Group designed these business cards for AhiPoki, a Hawaiian seafood restaurant.
To understand the concept behind the design, first, we need to know that the word ‘Poke’ is the Hawaiian verb for ‘section’ or ‘to slice/cut’.
At the center of this fascinating design, there’s a fish logo which is formed by the word ‘AHI’.
“Based on the concept of cut sections we used the letterforms of ‘Ahi’ to create the shape of a fish in three slices,” Ron explained.
“The bold letterforms and roughened edges project the retro Hawaiian design aesthetic creating a strong, unique identity.”
“The expansion of the brand relies heavily on Hawaiian surf culture, bringing ‘Ahi’ back to its roots.”
Also, there are clever use of wavy lines that made people think of the ocean waves instantly!
With fish on one side and the waves on the other, it sends a relaxing vibe while building anticipation on having a nice treat at the restaurant!
Designed by Ron Gibbons at Simmer Group
For AhiPoki
Like what you see so far? Feel free to check out our blog or go straight to our daily updated gallery for more business card ideas.
If you're looking to hire a designer, use CardDsgn's Designers directory to find and hire the world's best graphic design talent.
CardDsgn Directory Members
Type08
Studio Ping Pong
Studio Fable
SONNE Foodtography
Samone Shepherdson
Paolo De Angelis
Nicole Groff
Nicolas Cessieux
Miguel Peixoto Design
Mauricio Zanon Studio
Matheus Oliveira
Matheus Machado
LovHer Studio
Eva
Li Made It
Kate Walsham
Karlie Svebakken
Ivano Lago
Hue Studio
