Pedro Paulino designed these business cards for 18 Digital, an information technology company in São Paulo, Brazil.
The client, André, was a good friend of Pedro’s. According to Pedro, it was an enjoyable experience for both parties during the designing process.
“18 Digital is a company that thinks web, made of pixels.”
“Even so, they don’t want to lose the ‘handmade’ touch in its institutional material, showing that without the man behind, the tool machine is nothing.”
“The logo was created from the look of older digital numbers and stylized with a simple and geometric trace,” Pedro explained.
“We used part of the number 8 to form the digital word, as if the number ‘18’ was raised and combined with the word ‘Digital’.”
“The mix of colours demonstrates the seriousness with serenity, important elements for projects that 18 develops.”
The Printing of Business Cards
These business cards were printed by Alvaro Sala of Sala de Serigrafia via serigraphy printing technique.
The cards were printed on Horlee Black (a type of heavy paper), 2×2 colours with rounded corners on four sides… and that’s not all.
“We also did the press stamp (seal) on the business card,” Pedro said.
“It’s a brand with feelings and intelligence behind the process.”
This is actually a practical and elegant way to showcase the client’s brand through the business cards – despite ‘digital’ yet with a human touch.
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Designed by Pedro Paulino
Printed by Sala de Serigrafia
For 18 Digital
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