Author: Jennifer Wong | Page 3 | Business Card Design InspirationBusiness Card Design Inspiration

BK Marketing Business Card

November 6, 2019
By: Jennifer Wong

Camille Scheemaecker designed these business cards for BK Marketing, a consultation agency owned by Miriam Benkirane. It offers digital marketing services for small and medium businesses.

Miriam approached Camille for the branding project. According to Camille, “Miriam wanted something big and bold, not too finesse. She wanted an identity that had punch and personality, just like her. So we opted for sans-serif, well-anchored fonts. Straight and strong forms that represent Miriam’s dedication, seriousness and integrity in her work.”

“The colour palette used in the visual identity needed to be appealing to both men and women. We also created a slightly funkier and dynamic pattern to represent the fact that Miriam is a professional who also likes to not take herself too seriously, despite the involvement she has in her work. Miriam is someone who made me laugh and we had fun during our meetings. I wanted to represent that in the pattern – small pieces of funkiness in a solid and upright universe,” Camille said.

These business cards were printed by Zoom Impresssion via a regular CMYK print on uncoated paper.

Printed by Zoom Impresssion

For BK Marketing

Claudia Murillo Business Card

November 5, 2019
By: Jennifer Wong

Natalia Romero designed these business cards for Claudia Murillo, a creative leader and Enterprise Innovation Designer who, through her vast experience on the field, offers a personalized tutorial service for people and organizations that want to change the world with creativity and a meaningful enterprise design.

“For this branding proposal, I started with the idea of visually transmitting her life experiences, which turned into an act of resilience and carry an intimate, yet powerful message. To tell a story, a life philosophy based in sustainability, nature, our planet and art, and how through this philosophy her brand becomes inspirational,” Natalia said.

“This way, I decided to create a direct conceptual and visual association with the Japanese technique Kintsugi, also known as the art of resilience or beauty of the scars. This is a practice of repairing fractures on pottery elements with varnish or gold-powdered resin. This technique explains that ruptures and repairs are part of the history of an object and they have to be visible instead of being hidden, thus manifesting its transformation, the scars which embellish the object, giving it a new meaning. This way, old pieces repaired with this technique acquire an added value that unbroken pieces don’t have. Golden Scars.”

“Under the concept and philosophy of Kintsugi, comes the idea of creating a modular logo, capable of being infinitely reproduced in each of the communication pieces and, in this way, giving way to the whole visual system of her personal brand.”

This is a delicate, beautiful business card design with a feminine touch and a lasting impression!

For Claudia Murillo

Big Leaf Café Business Card

November 4, 2019
By: Jennifer Wong

Komal Narwani designed these business cards for Big Leaf Cafe, a chic café crafting an everyday menu of tasteful sandwiches, salads and small bites in Aryaduta Hotels, Jakarta.

This was a branding project under Mobo Design, a branding studio in Beijing/Hong Kong. According to Komal, the venue is a cafe inspired by big Asian tropical leaves due to the surroundings of the restaurant.

“The inspiration behind our design was based on vintage botanical drawings and the adaptation of these to modern times with the use of vector illustration. We focused on custom tropical leaf illustrations to illustrate this concept for the café,” Komal said.

There were a few variants created for the business cards. The typography, illustrations and the colour palettes were all delicately designed to showcase a unique, minimal yet modern visual identity.

These business cards were printed on 350g recycled paper by a printing company based in Beijing, China.

For Big Leaf Café (Aryaduta Hotels, Lippo Group)

Inglenook Studio Business Card

November 2, 2019
By: Jennifer Wong

Ben Mottershead designed these business cards for Inglenook Studio, an independent company which creates bespoke hand turned ornamental furniture from solid pieces of locally sourced, reclaimed wood, based in the countryside of Derbyshire, England.

After maintaining a consistent turn over for multiple years as a result of local success, the business was looking towards the future in the hopes of creating additional sales growth via E-Commerce and extending the studios reach. Hence, a brand refresh was required which would place them within a digital age while not losing the brands heritage in the process.

“Within the project development it was crucial to keep a heritage feel to the branding, along with elevating the company to have a new tone of voice and position within the marketplace. It needed to feel bigger, braver and above all confident,” Ben said.

As for the inspiration behind his logo design, Ben continued, “The final mark was created after studying the process of wood turning and witnessing the raw shapes that are produced. It embodies the hands on nature of woodturning and the material used within the process, while at the same time feeling solid and strong.”

“The brand palette was intentionally stripped back to just a single colour to avoid confusion and be poignant in its delivery. Its aim was to position the company to be a reflection of the natural materials it utilizes, while also allowing it appear more commercially minded and business orientated.”

The card-printing was handled locally by the client, under Ben’s guidance, as one of the client’s acquaintances ran their own print studio.

“The cards were digitally printed onto a white, hammered paper stock at 400gsm. The reason for the hammered stock was to create further tactility within the brand touch points,” Ben added.

For Inglenook Studio

Raquel Duarte Business Card

November 1, 2019
By: Jennifer Wong

Inesa Miller designed these business cards for Raquel Duarte, an interior architect and designer from Porto, Portugal who also works in Brazil.

“The main objective of this branding was to join the natural influence of bright, clean and modern design in modern architecture context and translate it into a brand identity. The biggest challenge was to balance the corporate/technical vs. personal side of the branding,” Inesa said.

Inesa was able to translate and link both of her client’s personality and technical side of the brand insights by using two elements – a pencil (in the A characters) and a house (in the ambigram).

“The pencil represents the hand sketching part of the process, the creativity, the flow, and the personal touch. As for the house, it stands for the technical side of the architecture and design, the rational and complexity,” she explained.

“As a result of duality of the brand, duotone of woody-peach and deep green tones were also adapted which would connect both of the elements into the context of Nature.”

These business cards have not been printed yet but according to Inesa, the printing company she’ll go for will probably be 360imprimir.

For Raquel Duarte

Xfive Business Card

October 31, 2019
By: Jennifer Wong

Obys Agency designed these business cards for Xfive, a web development agency founded by a team of developers from Poland. It is located in San Francisco, Melbourne and Krakow.

According to Olia Olianishyna, the Manager at Obys, their team was responsible for all the redesigning process – from the logotype to website. The idea was to express the high professionalism and confidence of Xfive, after having developed websites for a long period of time. The logo has two colours and it was created in such a way that it look more confident and stable in a visual plan. The reddish colour is to reflect the desire for growth and development.

A feature of this set of corporate business cards is the use for the front side of a unique randomly generated pattern based on the grid of the logo, which was built on the basis of the X symbol. The sans-serif font used on the card was Manrope font. It was chosen due to the shape of the signs of the font has similar geometric shapes with the logo.

If you’re into minimal business cards with striking patterns, this is a creative one that’s not to be missed!

For Xfive company

Het Tankstation Business Card

October 30, 2019
By: Jennifer Wong

Marion Eijkenaar designed these business cards for Het Tankstation, a creative communication and project agency based in Amsterdam, Netherlands.

The brand name, Het Tankstation, means ‘the gas station’ in Dutch. It fits the brand’s image and idea of supporting customers in their projects with a new dose of energy and helps to increase impact.

Speaking of the design process, Marion said, “After creating and discussing three different moodboards, one jumped out and formed the basis for the further designs. The key words are: powerful colours, organic forms, business and clean, creativity and guts.”

“The logo is sleek and business-like with a personal touch. The underlines stand for ‘support’ in the projects. The organic forms are the creative counterpart. They represent the inexhaustible ideas and innovative solutions. Every project is different, every solution and form too.”

These business cards were printed by Van Marle via 4-colour digital print on 350grs. Acroprint, a woodfree uncoated extra white paper.

Printed by Van Marle

For Het Tankstation

PORTALS Business Card

October 29, 2019
By: Jennifer Wong

Vadim Carazan designed these business cards for PORTALS, an AR platform that brings objects and characters from magic dimensions to our physical world. It designs tools and systems that empower event stakeholders to effectively create and distribute layers of augmented reality that enrich the fan experience.

PORTALS is transitioning live entertainment into the immersive 21st century through the use of spatial computing. Using augmented reality, they are layering new realities on top of the live experience and bring the fun journey to new heights.

“Our objective was to keep the design simple and to the point. So, we did a very simple design for the front side of the business card with only important info and its logo. As for the back design, we decided to do something more creative by showcasing a set of geometric spiral patterns inspired by the logo,” Vadim said.

Speaking more about the logo and pattern design, he continued, “The PORTALS’ logo is the combination of the squared P letter and spiral, which creates the illusion of a portal. After we created the square-ish spiral pattern inspired from the logo, we saw the possibility to use other simple geometric shapes too (like triangle, circle and hexagon) to create a more interesting, diverse and playful identity.”

As for card-printing, here’s what Vadim suggested, “I would recommend using Spot UV printing technique for the patterns (on the back side) to make the gradient richer and brighter, accompanied by the matte, dark-coloured background to create a better contrast with the shiny pattern lines.”

All in all, it’s a sleek and stylish business card design that’s not easily forgotten!

For PORTALS

Judit Novák Business Card

October 28, 2019
By: Jennifer Wong

Zsuzsanna Petrovics designed these business cards for Judit Novák, a nail artist.

Judit was a young nail artist back in 2017 who started her own brand then. She approached Zsuzsanna for the branding project and wanted to create a fresh logo that represents her work.

“The main design concept was to find the unique form that represents the flow of nail polishing. After some sketches, I created the shape of an ‘amoeba’ that fitted to my client’s need. She wanted a coloured version that can be used as an outline one as well,” Zsuzsanna said.

It’s also worth noting that the logotype was formed by Judit’s initials, JN.

Let it be the line pattern or colour palette, everything blended together perfectly to create a graceful, stylish and modern card design.

For Judit Novák

Isetta Business Card

October 25, 2019
By: Jennifer Wong

Michelle Brutto designed these business cards for Isetta, an integrated marketing agency serving brands across the lifestyle space.

Michelle designed the logo and business card for her client. Speaking of the name and design inspiration, Michelle said, “The brand name, Isetta, was named after the BMW Isetta – a car known for its efficiency and whimsy in the 1950’s.”

“We pulled features of the ‘bubble car’ into a pattern and paired it with a retro typeface.” How smart!

These business cards were printed on extra-thick, Superfine Mohawk paper with an uncoated, textured finish by Moo.

Printed by Moo

For Isetta

Lux Sense Business Card

October 24, 2019
By: Jennifer Wong

VOLTA Brand Shaping Studio designed these business cards for Lux Sense, a provider of FF&E (furniture, fixtures and equipments) and OS&E (operating supplies and equipments) for the Leisure and Hospitality Industry.

“Lux Sense approached VOLTA to create a clean, premium and highly distinguishable visual identity to mirror their business positioning and appeal to a luxury target market,” said Pedro Vareta, the Creative Partner of VOLTA.

“The idea was to design an all-type lowercase logo with a clean and iconic typography that conveys safety and competence but also sophistication, transparency and quality. As for the brand signature ‘Hotels & Palaces Concept Design’, it appears in uppercase typography by contrast, and creates an S-shaped ‘stamp’ that reflects the brand’s modern and organic essence.”

It’s also worth noting that the contact details on the front are displayed neatly in both horizontal and vertical layouts, with the former written in white while the latter, dark green. A great way of embracing minimalism while making a good first impression!

These business cards were not printed as the client chose to print digitally on a simple paper stock. Even so, Pedro did share with us VOLTA’s printing suggestions, “The techniques we suggested were offset printing and embossing on the curved logo/symbol on an uncoated highly textured paper.”

Overall, it’s a contemporary business card design with a premium feel that showcases ‘luxury is in each detail’ (by Hubert de Givenchy).

For Lux Sense

Jammy Yummy Business Card

October 23, 2019
By: Jennifer Wong

Hey Studio designed these business cards for Jammy Yummy, homemade jams made with fresh vegetables based in Miami.

Aiming to create new veggie experiences, Jammy Yummy offers natural jams with unusual flavours, fine texture and a perfect balance between sweet and salty. Their hand-made range of savoury vegetable jams is fun food and snacks made for sharing.

Apart from its catchy name, the visual identity of Jammy Yummy is equally appealing! Hey Studio created different variants for the business card design using strong and vivid colours, based on the jam’s packaging with different flavours, while keeping the rest of the design minimal. You can root for the flavour of your choice by choosing the colour (of the card) you like since Hey Studio had made it so much easier to tell the flavours apart thanks to their colour system.

The visual identity was created based on the idea of ‘partying’. The random die-cut perforations/holes on the business cards (and labels) suggest the constant nibbling that the food provokes. Overall, the card design looks fun and super memorable!