Author: Jennifer Wong | Page 3 | Business Card Design InspirationBusiness Card Design Inspiration

Saulės Gojus Business Card

June 10, 2020
By: Jennifer Wong

Imagine Branding Studio designed these business cards for Saulės Gojus, a bilingual kindergarten and school in Vilnius, Lithuania, with a noble goal of raising independent thinkers, ready to face the challenges of tomorrow.

“Education in this school is based on three main elements: urban environment, nature and human knowledge. We made these elements come to life by creating organic illustrations that represent the world children live in and emphasize the synthesis between different school subjects, the sense of community, the diversity and the individuality of the students,” said Aistė Jakimavičiūtė Bikauskė, the Creative Director at Imagine Branding Studio.

“Different dominant colours have been chosen to distinguish three main symbol groups: nature, urban environment and knowledge. The specific colours aren’t attached to illustrations and can change depending on the situation or the context. As the visual language is so intense, dynamic and complex, we decided to leave a logotype simple, bold yet playful.”

To understand further about the colour palette used for the visual identity, Aistė explained the three levels of education at Saulės Gojus, “Kindergarten is distinguished by using a yellow background with bright colorful illustrations on it. While the primary school has the same type of illustrations, the background colour is white. Having in mind that the secondary school students are predominantly teenagers, we’ve narrowed the colour palette tones to blue and red here.”

The main feature of these business cards is the job title – handwritten by pupils who study at Saule Gojus.

“For us, being a co-creator of a school brand identity stands as an exciting adventure in itself. That’s why we’ve decided to actually be adventurous and ask the kids to collaborate in creating a unique handwritten typography. Who would have thought that just a few words can turn into such heartwarming and magical design elements!”

Aistė continued, “We thought that it would be really nice to involve them in the school branding process, school administration really liked this idea as well. The owner of the business card can choose freely, which symbol represents them the best as well. So the whole idea of the business cards was that it would reflect the team as much as possible.”

For Saulės Gojus

Mark Eggrüs & Co. Business Card

June 9, 2020
By: Jennifer Wong

Titus Ruiz designed these business cards for Mark Eggrüs & Co., a new small family business in Finland that is dedicated to the design and construction of modular wooden furniture.

“Mark is a person very connected with nature and is committed to artisanal work. He wanted something simple, rustic and reflective of his handwork,” Titus said.

“I chose a green colour inspired by the leaves of the trees whose trunks will pass through the hands of Mark and his team before becoming a piece of furniture.”

“Simple and minimalist as its pieces, I chose the Circula Medium typeface for the name and logo. For the contact information, I used the Caliber Regular typeface. All printed in white,” Titus explained.

These business cards are not printed yet, but according to Titus, they will be printed on colorplan paper with white ink and embossing. Explaining the reason, Titus said, “The idea was to design a card that people could feel the nature of the product, through the paper texture and its embossed effect.”

“As for the printing company, I think they will choose exaprint,” he added.

For Mark Eggrüs & Co.

Fiorella’s Cucina Business Card

June 8, 2020
By: Jennifer Wong

Kelsy Stromski designed these business cards for Fiorella’s Cucina, an Italian restaurant in Newton, Massachusetts.

The client approached Kelsy for the rebranding project of Fiorella’s Cucina since it was approaching its 20 year anniversary and needed an upgrade before expanding and opening more locations.

Speaking of the design process, Kelsy said, “In our very first conversation about the project, we established a few key adjectives to get on the same page. My clients were given a Brand Clarity form before the meeting and from the form, I uncovered 30+ key words they used to describe the brand. So, in our very first meeting we whittled those down.”

The brand name Fiorellas, was taken from the word, Fiore (flower in Italian). In Kelsy’s research, she discovered the story of Flora – the goddess of flowering plants in Roman mythology.

“The more I uncovered about her, the more appropriate and perfect she was as a symbol for Fiorellas. The clients had never heard of this goddess before, but incredibly their grandmother’s name was Flora (I was not aware of this prior to the presentation). Also, their daughter’s name is Bella-Rose. So, this is why when you see the image of Flora we illustrated, you see a rose in her hair and a strong female silhouette,” Kelsy explained.

As for the typography, it was a special classic Italian establishment. “‘Casual elegance’ were the words that my clients used quite often. It was so important to strike the right balance between the two. Not too casual, but quality and not too elegant yet affordable.”

Explaining more about the colour palette, Kelsy continued, “We categorize brands by season and Fiorella’s was most associated with a spring brand. Sweet delicate blossoms with feminine pastel tones. We wanted the colours to be light, warm and cheerful. Butter is one of those pleasant colours, it has the benefit of adding a sense of happiness without the danger of being garish or obtrusive. It shares cultural meaning with yellow like brightness, optimism, gentleness and is associated with a positive experience. The addition of a bronze foil texture helped to add the right level of elegance, quality and warmth.”

These business cards are not printed yet. According to Kelsy, the cards should have a tactile cotton stock finish for a soft, warm feel.

For Fiorella’s Cucina

Auri Business Card

June 6, 2020
By: Jennifer Wong

Jo Cutri Studio designed these business cards for Auri, a treasure trove of luxury home decor, with a dose of high drama. The mission is to deliver gorgeous home accessories, limited edition art pieces and beautiful gifts.

Jo Cutri Studio handled the brand development, art direction and packaging design for Auri. This includes custom pattern design for Auri fabrics, rugs and packaging.

To match the dramatic luxury of the brand, Jo Cutri Studio chose a striking blue colour, paired with gold foil logo and motif. The gold turtle symbol holds a special connection with the founding family.

These business cards were printed on 350gsm uncoated stock, using Pantone 541C blue and gold foiling.

For Auri

Spring Hotel Business Card

June 5, 2020
By: Jennifer Wong

Afsana Hajizada designed these business cards for The Spring Hotel, a conceptual branding project for a hotel in Azerbaijan.

“The design was inspired by daffodil flower, which symbolizes spring and beginning of a new year. From that, I created the brand’s logo and other branding materials. I imagine that, Spring Hotel, will be a luxury, comfortable, friendly and attractive hotel,” Afsana said.

The font used is called MiloSerifWeb W04. Overall, the visual identity has a simple yet elegant image.

These business cards are not printed. According to Afsana, “The cards should be printed clean, using quality textured paper without losing their real colours, like how they are shown in the mockups.”

For Spring Hotel

Lisa Masini Business Card

June 4, 2020
By: Jennifer Wong

Federico Asioli designed these business cards for Lisa Masini, who works as an enologist in the vineyards in Italy, doing researches about vine and wine.

According to Federico, Lisa was looking for a business card design that she can use for every kind of situation. “Lisa used to say ‘I’m an enologist from the flower to the bottle’. Therefore, we decided to put together a card design that showcases the main growing steps of grape.”

“Lisa and I started to think about the logo by reading some old books and doing a lot of research to find good references. The same was to decide the font (Anaktoria) and the colours,” Federico said.

These business cards were printed by Pixartprinting using rough/textured, natural recycled paper.

All in all, it’s a delicate and creative business card design that never fails to impress!

Printed by Pixartprinting

For Lisa Masini

Pooch Pack Business Card

June 3, 2020
By: Jennifer Wong

The Colour Club designed these business cards for Pooch Pack, a nutritious treat box for dogs delivered monthly.

“Our approach was to focus on the unique personalities of dogs through satirical illustrations and the relationship to the owners with playful copy,” said Nick Mitchell, the Creative Director at The Colour Club.

“The colour palette, bright and colourful, was chosen to reflect the joy that dogs bring. The picket fence shape is used as a graphic device across different applications for the identity. The typefaces used are Krana Fat B and GT Eesti.”

These business cards were printed by Emerald Press.

“We use the picket fence shapes a die cutting form. The cards were printed CMYK so we could print a wide range of colour combinations which we developed for the brand,” Nick said.

With their playful designs and unique shapes, the business cards will leave a lasting impression on anyone who’s seen them!

Printed by Emerald Press

For Pooch Pack

The Architects’ Project (TAP) Business Card

June 2, 2020
By: Jennifer Wong

2dots Space Agency designed these business cards for The Architects’ Project (TAP), an autonomous initiative continuously engaging with industry experts and academics to deliver a wide range of activities and services.

TAP’s main aim is to empower the built environment community towards better ways of developing the environment and society. 2dots Space Agency was tasked to manage the design and creative direction for this project.

TAP’s card design has a dynamic and professional vibe due to the clever use of lines and sans serif typeface.

“The brand identity design for TAP has a strong architectural influence with a minimalist clean touch. The design is responsive to different elements: type design and lines,” said Aaron Yeboah Jr., the Founder of 2dots Space.

These business cards will be printed by Moo on uncoated luxe paper. According to Aaron, the cards will have multiple colour variations as well, such as blue, white and yellow.

For The Architects’ Project (TAP)

Marta Rabassa Business Card

June 1, 2020
By: Jennifer Wong

Xavier Esclusa Trias designed these business cards for Marta Rabassa, an interior designer in Spain.

Describing the business nature of his client, Xavier said, “Interior design is the art and science of enhancing the interior of a building to achieve a healthier and more aesthetically pleasing environment for the people using the space. Marta Rabassa researches, coordinates and manages such enhancement projects.”

“Symbolically, the arch is most often thought of as a gateway or threshold – some means of passing from one plane (figurative or literal) to another,” Xavier replied when been asked about the inspiration behind the logo. “At its core, it is a transition. It is a departure from the old and entrance into the new; it is a rebirthing. Some cultures liken the arch to victory.”

“In this case, the letter ‘m’ and ‘r’ – Marta Rabassa’s initials – were used to form the arches. The colours have been chosen based on different materials that Marta Rabassa uses in her projects: Wood, Marble, Glass and Copper. The font is a Swis721 Win95BT, very similar to Helvetica. It’s clear, forceful and very functional,” Xavier said.

These business cards were offset-printed with stamping technique by Copyset, a printing company in Vic.

Printed by Copyset

For Marta Rabassa

NOMAD Design Business Card

May 30, 2020
By: Jennifer Wong

NOMAD Design made these business cards for their multidisciplinary design studio based in Shanghai, China.

“We designed these business cards for our own studio. We tried to make it functional as well as interesting and fun,” said Felix, the co-founder of NOMAD.

The typography used in the project including Messenger font and Din font (for English); Source Han Sans for Chinese. The illustration on the back of the card was inspired by the founders of the studio, Felix and Anna. And that’s not all.

“The card has a hidden feature which is user interaction needed: people who found the tear strip can tear it off and they will find a 10% discount coupon!” Felix said.

These rounded corners business cards were printed via 4-colour printing and tear strip by QL-ART.

Printed by QL-ART

For NOMAD Design corporate branding

Azura Cairo Business Card

May 29, 2020
By: Jennifer Wong

Liam Foster designed these business cards for Azura Cairo, a concept logo and branding project for a luxury hotel based in Cairo, Egypt.

According to Liam, the aim of the design was to develop a premium visual identity that represents the five star experience of the hotel, while linking back to the Egyptian roots by incorporating triangular elements as a reference to the pyramids.

“The logo design was created around three concepts: a pyramid (as a reference to the location), diamonds (as a reference to the high-end and luxury experience), and also an abstract letter ‘A’ from the name Azura,” Liam explained.

The business cards use the brand pattern formed in a shape to frame the logo in the centre. Overall, it’s a classy and elegant business card design that’s not to be missed!

For Azura Cairo

Utopia Business Card

May 28, 2020
By: Jennifer Wong

Marcin Usarek designed these business cards for Utopia, a business related to medicinal herbs.

According to Marcin, the inspirations behind the logo design were the founder’s initials U and T combined with the ‘leaves’ and ‘pharmacy’.

When asked about card-printing, Marcin replied, “Screen-printing method was used to print the cards (contact details). There’s a strongly debossed logo on the back side of the card using the hot-stamping printing technique. The pattern, on the other hand, was applied with UV varnish.”